Gain some insight!

It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”?  It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. Continue reading “Gain some insight!”

Workcircle endorses keyword-rich URLs with microsites

This article reproduced in part from Onrec, shows me an interesting, often debated concept – that of keywords in your domain name. Keywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name. Our own blog is a great example of this. Google may well ignore the fact that ‘recruitment seo’ is in the domain name, but if people link to us, the anchor text is highly likely to be ‘Recruitment SEO’ – a valuable keyword to this site (since that’s what it’s about!). Continue reading “Workcircle endorses keyword-rich URLs with microsites”