The importance of conversion rate optimisation is derived from the benefits that it has to offer.  It’s normal – (if simplistic) – to assume that your SEO goals for a recruitment website are to gain

• more clients
• more candidates

‘Normal’ – because the old-fashioned and still important addage of getting traffic to your site can only be a good thing – and simplistic because getting people to the site in itself doesn’t do you any good at all.  No-brainer time: It’s what they do when they get there that counts. Continue reading →