Go for the goal

Websites have different goals and a single website may have more than one goal.

With recruitment websites, there are some fairly obvious goals and some not so obvious ones. Obvious may be

  • Candidate Registration
  • Candidate Application
  • Client contacting you or posting a job
  • Someone filling int he contact form

Less obvious and more subtle goals exist though.  How about signing up for a free resource – like a newsletter, subscription to your RSS feed, signing up for email alerts or SMS alerts.  All of these are ‘conversions’ of one type or another.  Some have immediate and clear ‘value’ whilst others are more subtle, but can be just as valuable in the long term. Continue reading “Go for the goal”