Workcircle endorses keyword-rich URLs with microsites

This article reproduced in part from Onrec, shows me an interesting, often debated concept – that of keywords in your domain name. Keywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name. Our own blog is a great example of this. Google may well ignore the fact that ‘recruitment seo’ is in the domain name, but if people link to us, the anchor text is highly likely to be ‘Recruitment SEO’ – a valuable keyword to this site (since that’s what it’s about!). Continue reading “Workcircle endorses keyword-rich URLs with microsites”

Jobsite: When SEO isn’t the only answer

Jobsite.co.uk has a goal – you may well have guessed it from their TV adverts… the goal is “to become the UK’s most recognizable online recruitment brand and drive client vacancy performance across all sectors and regions, both now and in the future.” – they’re pretty clear – they want to kick aside sites like Monster and go very very big. Continue reading “Jobsite: When SEO isn’t the only answer”

If all else fails…

A lighter moment…. but maybe something that reminds us more of how keen candidates are worth their weight in gold…

A Salford man secured a job by standing at a road junction in Manchester advertising his availability for work on a sandwich board. Jason Fruen had been made redundant five months ago. He spent several hours on two days last week standing at Junction 9 of the M60 near the Trafford Centre in Manchester, before receiving a job offer. Continue reading “If all else fails…”

Go for the goal

Websites have different goals and a single website may have more than one goal.

With recruitment websites, there are some fairly obvious goals and some not so obvious ones. Obvious may be

  • Candidate Registration
  • Candidate Application
  • Client contacting you or posting a job
  • Someone filling int he contact form

Less obvious and more subtle goals exist though.  How about signing up for a free resource – like a newsletter, subscription to your RSS feed, signing up for email alerts or SMS alerts.  All of these are ‘conversions’ of one type or another.  Some have immediate and clear ‘value’ whilst others are more subtle, but can be just as valuable in the long term. Continue reading “Go for the goal”