Just wanted to clear something up for a client who didn’t fully understand the use of ‘nofollow’ links when adding comments on blogs etc.
As we all know (surely!) a link to your site is generally a very good thing. A link with good anchor text is generally even better. This is because Google et al will understand what is at the end of that link to be summarized by the context of the anchor text. (“Click here for Marketing Jobs” is good “Click here for Marketing Jobs” is not) Continue reading “This is a democracy – use your vote”
A client just asked me for a template to use to write their job descriptions to maximise the benefits of SEO.
Not a ‘template’ as such, but some ‘new-starter’ guidelines for SEO copywriting and page architecture for recruitment websites Continue reading “SEO template for Job Descriptions and Job Details pages”
The importance of conversion rate optimisation is derived from the benefits that it has to offer. It’s normal – (if simplistic) – to assume that your SEO goals for a recruitment website are to gain
- more clients
- more candidates
‘Normal’ – because the old-fashioned and still important addage of getting traffic to your site can only be a good thing – and simplistic because getting people to the site in itself doesn’t do you any good at all. No-brainer time: It’s what they do when they get there that counts. Continue reading “Optimising Conversion rates”
It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”? It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. Continue reading “Gain some insight!”
Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? Continue reading “What is a job search engine? Beyond Google and Yahoo!”
According to many sources, the optimal character length (including spaces) is 68. That is the number of characters Google will display in its SERPs (see below), and any keyword after the 68th character is cut off and I am starting to believe that it is either disregarded or given less weighting in keyword searches.
I have seen sites come up very high in the rankings with longer title tags, so I would venture to say that Google doesn’t give demerits for title tags longer than 68 characters, though I would be wary of creating title tags much longer than 80 or 90 characters. Continue reading “Meta Title tags: Good ones vs long, boring, spammy ones”
I know SEO gets a bit of a bashing – especially when it comes to copyrighting. Some people get it sooooo wrong and become obsessed by keyword density. This is one of those ‘small’ factors in SEO that can frighten the heck out of people writing job descriptions, so here are some simple rules… Continue reading “Writing Job Descriptions for search engines”
A chat with my colleague Dave earlier today about the effects the recession is having on SEO for Recruitment Companies.
The Apparent problem: When there’s so many more people in the market looking for jobs, haven’t we achieved our goals, and got more visitors, regsitrations, CVs (i.e. people) to their website?
Continue reading “When Candidates are in Large Supply? More SEO needed!”
February’s just finished and it was a bad month for reporting on website progress.
That’s possibly what a lot of people may be thinking anyway. One often overlooked fluctuation factor in Month on Month analysis in Web Analytics data is simply the number of days in the month. February is a prime example where you go from 31 days in January to only 28 in February (except leap years) resulting in an apparent 9.7% loss in traffic. Continue reading “Days in the Month and website analytics”