It sounds a simple question, but how important is SEO to your recruitment website? I honestly don’t know. Did you expect me to? How could I possibly know – you haven’t shown me the figures… so I can’t say. Continue reading “Completing the loop: What are you spending your money on?”
If you think you’re working hard to get the right candidates in the right posts, think how hard some candidates are working…
Alec Brownstein, a 28 year old New Yorker who was in need of copywriting work.
Alec’s plan was to play upon the the guilty pleasure of ‘Vanity Searches’ (Googling your own name) and paid for Google PPC ads using the keyword of the name of his targeted big-shot employers. When those employers Googled themselves (go on – we all do….) the ‘sponsored’ result they saw was Alec Brownstein’s pay-per-click Advert, pointing them to his own website.
The clicks on all the ads cost a total of $6 – and he’s now employed. Nice work.
One of the common problems we have to overcome is ‘design’ not really being about ‘design’ at all – but being about visual appeal.
I posted this earlier today on the Reverse Delta blog but thought it worth posting here… though I guess I’m preaching to the converted here if you’re reading a blog about Recruitment SEO!
We understand the importance of the Brand – all companies need to keep careful control of how they come across to their audience – and the importance of presenting a good image to your audience – whether clients or candidates – on your website is very high. You only get one chance in many ways.
Visually, your site needs to do the job well, and we must accept that one of the big tools in ‘grabbing’ people is animated, (usually Flash) graphics in some way. There’s no avoiding it… things that ‘move’ tend to work. (Within reason – we’ve all been to sites that are way, way too annoying before!).
The problem is, of course, that Flash is effectively a graphical interface – the words or messages in Flash are not indexed by Google or any search engines. They’re ’empty’ words as far as SEO goes. So does that mean you should be avoiding Flash for your new recruitment website? Well… not really, but you do need to get the balance right. Continue reading “Flash and SEO – understanding the balance and implications.”
A good web developer for your recruitment website is a huge asset to any recruitment web design project – or indeed an in-house developer can be to a recruitment company if it’s large enough. But many developers do not seem to ‘get’ SEO – probably because they don’t see the need to.
I’d liken this to a brickie not ‘getting’ what an architect does – or even trying to understand the process of architecture. A brickie could pretty easily build a house without an architect – so why would they need one?
This fascinating story on SEOMoz shows a web developer’s foray into the world of SEO – it’s a great read.
With a massive pressure to reduce costs, it was a sort of inevitability that some big firms were going to club together and produce a truly free (well almost) super-job board. ‘United We Work’ was set up earlier this month in the US by the Fortune 500 companies.
“We believe that if we can break those [cost barriers] down, it may stimulate an employer to hire now instead of waiting six months,” said Jason Kerr, founder of QuietAgent, the technology developer behind the website.
The site, (at UnitedWeWork.org), won’t compete directly with online job board giants CareerBuilder and Monster – job seekers don’t search and apply for specific positions; rather they complete a standard résumé. It’s an interesting experiment in the US where unemployment is currently 10%.
With so many big firms putting their weight behind the new board, it’ll be interesting to see the level to which (if at all) traditional job boards are hit in the US.
Not the real Borat, but it just shows how a bit of sneaky viral marketing can suck the likes of me in… Continue reading “Recruitment tips from Borat”
I’ve seen so many articles recently about complex mothods of getting your jobs ‘fed’ onto Twitter.
It’s so simple and there are a few sites / providers out there with vested interests giving people all manner of complex advice about how to automatically display your jobs on Twitter.
It’s so simple to do and I feel the overpowering urge to tell you how before someone else tells you a more complex way.
- Get the URL of your jobs RSS feed no RSS feed? Get a new recruitment website!
- Create the Twitter account that you want to use (five minutes’ job!) to display the jobs
- Login to that Twitter account
- Go to pingvine.com or twitterfeed.com and submit the RSS feed (i.e., paste it in), and authenticate it.
- Bingo… one more channel to get your jobs to the world – using the world’s fastest-growing search engine – Twitter.
Oh… and don’t forget the bit that people so often miss out on… PRMOTE YOUR CHANNELS – make sure people know they can digest your content in whatever way suits them.
Just stepping outside of the SEO loop and into the wider world of Search Engine Marketing (SEM), I thought it was time to post something about the use of Adwords in helping to market your recruitment website. Continue reading “Free versus Paid”