This article reproduced in part from Onrec, shows me an interesting, often debated concept – that of keywords in your domain name. Keywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name. Our own blog is a great example of this. Google may well ignore the fact that ‘recruitment seo’ is in the domain name, but if people link to us, the anchor text is highly likely to be ‘Recruitment SEO’ – a valuable keyword to this site (since that’s what it’s about!).
Leading jobs aggregator Workcircle has launched 11 new sector job sites in the UK under their ‘ABC’ brand.
This represents Workcircle’s most aggressive expansion yet. Workcircle CEO Simon Appleton says, “Now more than ever, jobseekers are looking for the best way to find a job quickly, and job advertisers are looking for the most cost-effective way to attract the right candidates. Workcircle addresses both these needs, and we’re building on the massive success of our generalist UK site to launch our first wave of new niche sites”.
The sector sites, launched under Workcircle’s sister ‘ABC’ brand include: