If you think you’re working hard to get the right candidates in the right posts, think how hard some candidates are working…
Alec Brownstein, a 28 year old New Yorker who was in need of copywriting work.
Alec’s plan was to play upon the the guilty pleasure of ‘Vanity Searches’ (Googling your own name) and paid for Google PPC ads using the keyword of the name of his targeted big-shot employers. When those employers Googled themselves (go on – we all do….) the ‘sponsored’ result they saw was Alec Brownstein’s pay-per-click Advert, pointing them to his own website.
The clicks on all the ads cost a total of $6 – and he’s now employed. Nice work.