It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”? It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for.
Google insight was launched recently and is proving to be a great indicator of what people search for if you learn to use it wisely.
But it doesn’t end there… Google Insight gives you some massive powers to get under the search results. For example; you may want to target people in Leicester if it’s ‘Jobs in Retail’ search traffic you’re after, whereas more Brentford People search for “retail recruitment” (see below, taken from the ‘Download CVS option on the Google Insight search shown above.