Does your web developer ‘do’ or ‘get’ SEO ?

A good web developer for your recruitment website is a huge asset to any recruitment web design project – or indeed an in-house developer can be to a recruitment company if it’s large enough. But many developers do not seem to ‘get’ SEO – probably because they don’t see the need to.

I’d liken this to a brickie not ‘getting’ what an architect does – or even trying to understand the process of architecture. A brickie could pretty easily build a house without an architect – so why would they need one?

This fascinating story on SEOMoz shows a web developer’s foray into the world of SEO – it’s a great read.

SEO Template for Job Descriptions and Job Details pages

A client’s just asked me for a template to use to write their job descriptions in order to maximise the benefits of SEO.

Not a ‘template’ as such, but some ‘new-starter’ guidelines for SEO copywriting and page architecture for recruitment websites (more…)

Gain some insight!

It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”?  It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. (more…)