Recruitment Websites “by design”

One of the common problems we have to overcome is ‘design’ not really being about ‘design’ at all – but being about visual appeal.

I posted this earlier today on the Reverse Delta blog but thought it worth posting here… though I guess I’m preaching to the converted here if you’re reading a blog about Recruitment SEO!

Does your web developer ‘do’ or ‘get’ SEO ?

A good web developer for your recruitment website is a huge asset to any recruitment web design project – or indeed an in-house developer can be to a recruitment company if it’s large enough. But many developers do not seem to ‘get’ SEO – probably because they don’t see the need to.

I’d liken this to a brickie not ‘getting’ what an architect does – or even trying to understand the process of architecture. A brickie could pretty easily build a house without an architect – so why would they need one?

This fascinating story on SEOMoz shows a web developer’s foray into the world of SEO – it’s a great read.

Free versus Paid

Just stepping outside of the SEO loop and into the wider world of Search Engine Marketing (SEM), I thought it was time to post something about the use of Adwords in helping to market your recruitment website. (more…)

This is a democracy – use your vote

Just wanted to clear something up for a client who didn’t fully understand the use of ‘nofollow’ links when adding comments on blogs etc.

As we all know (surely!) a link to your site is generally a very good thing.  A link with good anchor text is generally even better.  This is because Google et al will understand what is at the end of that link to be summarized by the context of the anchor text.  (“Click here for Marketing Jobs” is good “Click here for Marketing Jobs” is not) (more…)

SEO Template for Job Descriptions and Job Details pages

A client’s just asked me for a template to use to write their job descriptions in order to maximise the benefits of SEO.

Not a ‘template’ as such, but some ‘new-starter’ guidelines for SEO copywriting and page architecture for recruitment websites (more…)

Gain some insight!

It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”?  It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. (more…)

Meta Title tags: Good ones vs long, boring, spammy ones

According to many sources, the optimal character length (including spaces) is 68. That is the number of characters Google will display in its SERPs (see below), and any keyword after the 68th character is cut off and I am starting to believe that it is either disregarded or given less weighting in keyword searches.

I have seen sites come up very high in the rankings with longer title tags, so I would venture to say that Google doesn’t give demerits for title tags longer than 68 characters, though I would be wary of creating title tags much longer than 80 or 90 characters. (more…)

w-w-w-what’s going wrong?

A simple post for today (it’s Saturday!!)… Does your recruitment website work with www AND without www ? (more…)