The world is heading mobile and the recruitment industry is probably travelling faster in that direction than many others. Continue reading “Why recruitment is all about the mobile”
Google ‘Mobile-geddon’ is coming
…and sooner than you think
Awareness of SEO has moved from the geek-sphere to the commonplace. Anyone vaguely in the trade will be familiar with the shift — people at social gatherings will now happily sidle up and ask ‘what should I be doing about my SEO?’ without shame. Continue reading “The single best thing you can do for great SEO…”
It’s been a while. That phrase probably sets all the context you need for this blog post. I’ve sadly neglected this blog and not made the time to write.
I’m not particularly ashamed of that – we all need to go off and make money once in a while… it’s more that looking at this blog now in early 2014 the first thing that strikes me is what a different place we all inhabit than when I last posted here almost two years ago. Continue reading “Getting SEO right for recruitment sites in the Brave New World”
Just reblogging this fantastic summary from Ben on RecruitingBlogs showing how career sites and job boards may be dragged into the current century with a little thought. Who’d have thought that writing good job descriptions might actually help, eh?
One of the common problems we have to overcome is ‘design’ not really being about ‘design’ at all – but being about visual appeal.
I posted this earlier today on the Reverse Delta blog but thought it worth posting here… though I guess I’m preaching to the converted here if you’re reading a blog about Recruitment SEO!
A good web developer for your recruitment website is a huge asset to any recruitment web design project – or indeed an in-house developer can be to a recruitment company if it’s large enough. But many developers do not seem to ‘get’ SEO – probably because they don’t see the need to.
I’d liken this to a brickie not ‘getting’ what an architect does – or even trying to understand the process of architecture. A brickie could pretty easily build a house without an architect – so why would they need one?
This fascinating story on SEOMoz shows a web developer’s foray into the world of SEO – it’s a great read.
Just stepping outside of the SEO loop and into the wider world of Search Engine Marketing (SEM), I thought it was time to post something about the use of Adwords in helping to market your recruitment website. Continue reading “Free versus Paid”
Just wanted to clear something up for a client who didn’t fully understand the use of ‘nofollow’ links when adding comments on blogs etc.
As we all know (surely!) a link to your site is generally a very good thing. A link with good anchor text is generally even better. This is because Google et al will understand what is at the end of that link to be summarized by the context of the anchor text. (“Click here for Marketing Jobs” is good “Click here for Marketing Jobs” is not) Continue reading “This is a democracy – use your vote”