Recruitment SEO blog » Job Aggregators

Tweet your jobs… the easy way

Dave Haygarth — Mon, 15 Jun 2009 13:12:35 +0000

I’ve seen so many articles recently about complex mothods of getting your jobs ‘fed’ onto Twitter.

It’s so simple and there are a few sites / providers out there with vested interests giving people all manner of complex advice about how to automatically display your jobs on Twitter.

It’s so simple to do and I feel the overpowering urge to tell you how before someone else tells you a more complex way.

Get the URL of your jobs RSS feed no RSS feed? Get a new recruitment website!
Create the Twitter account that you want to use (five minutes’ job!) to display the jobs
Login to that Twitter account
Go to pingvine.com or twitterfeed.com and submit the RSS feed (i.e., paste it in), and authenticate it.
Bingo… one more channel to get your jobs to the world – using the world’s fastest-growing search engine – Twitter.

Oh… and don’t forget the bit that people so often miss out on… PRMOTE YOUR CHANNELS – make sure people know they can digest your content in whatever way suits them.

What is a job search engine? Beyond Google and Yahoo!

Dave Haygarth — Wed, 25 Mar 2009 10:17:11 +0000

Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine?

Don’t get me wrong – no-one’s about to oust Google from the top spot, but search patterns show that when people find a site that delivers the content they’re after, they go to that site. I’ll give you an example.

I’m a cyclist, and love to spend all my hard-earned on things for bikes. At first, when I was getting used to shopping online, I went to Google and searched for what I was after. Simple pattern – people do it. But then, after a while, I found that only two websites from the Google results suited me – and they way I wanted to shop. Now, it’s very rare that I Google for bike stuff – I’ve been brought in to the brand by Wiggle and Chainreactioncycles. These are “my” new search engines. Job done for those two companies.

Back to recruitment… using that example. How many candidates search for “London Marketing Jobs” every week on Google? I’m not sure ( I wish I had that level of insight!) but what I do know is that all of the results on the first page are sites with their own job search engine… www.utalkmarketing.com – www.brandrepublic.com – www.regananddean.co.uk – www.marketingweek.co.uk – www.londonjobs.co.uk etc. You can probably see where I’m heading with this. The point is, when a candidate finds a site that delivers the search results that they want, will they move to that site’s brand and away from Google?

So what can we learn from this?

Let’s not get carried away – and remember that Google’s own guidelines on optimisation are healthy as standalone advice. A good page structure and page meta are helpful in all sorts of ways – not just getting to the top in Google
Make sure your job search works well for people. You’d be surprised how many internal site searches don’t deliver what people need or expect.
Use Aggregators. It stands to reason that these services -
1job.co.uk,
trovit.co.uk,
indeed.co.uk,
workcircle.co.uk,
indeed.co.uk
… all carry lots of might – and candidates are more likely to use them as their job search engine
Be innovative. Putting your jobs on Facebook? Tweeting your jobs on Twitter? Why not? It’s minimal effort and these are two big search channels.
You may only get a few chances to grab that candidate in Google, so do keyword research and get some relevant jobs and other content on your site.

Workcircle endorses keyword-rich URLs with microsites

Dave Haygarth — Wed, 25 Feb 2009 09:31:51 +0000

This article reproduced in part from Onrec, shows me an interesting, often debated concept – that of keywords in your domain name. Keywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name. Our own blog is a great example of this. Google may well ignore the fact that ‘recruitment seo’ is in the domain name, but if people link to us, the anchor text is highly likely to be ‘Recruitment SEO’ – a valuable keyword to this site (since that’s what it’s about!).

Leading jobs aggregator Workcircle has launched 11 new sector job sites in the UK under their ‘ABC’ brand.

This represents Workcircle’s most aggressive expansion yet. Workcircle CEO Simon Appleton says, “Now more than ever, jobseekers are looking for the best way to find a job quickly, and job advertisers are looking for the most cost-effective way to attract the right candidates. Workcircle addresses both these needs, and we’re building on the massive success of our generalist UK site to launch our first wave of new niche sites”.

The sector sites, launched under Workcircle’s sister ‘ABC’ brand include:

www.abcitjobs.co.uk
www.abcmarketingjobs.co.uk
www.abcsalesjobs.co.uk
www.abcengineeringjobs.co.uk
www.abccateringjobs.co.uk
www.abcfinancialjobs.co.uk
www.abcadminjobs.co.uk
www.abclegaljobs.co.uk
www.abcretailjobs.co.uk
www.abchealthcarejobs.co.uk
www.abcconstructionjobs.co.uk