It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”? It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. (more…)
Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? (more…)
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