Getting SEO right for recruitment sites in the Brave New World

It’s been a while. That phrase probably sets all the context you need for this blog post.  I’ve sadly neglected this blog and not made the time to write.

I’m not particularly ashamed of that – we all need to go off and make money once in a while… it’s more that looking at this blog now in early 2014 the first thing that strikes me is what a different place we all inhabit than when I last posted here almost two years ago. Continue reading “Getting SEO right for recruitment sites in the Brave New World”

Vanity Search nets a good job

If you think you’re working hard to get the right candidates in the right posts, think how hard some candidates are working…

Alec Brownstein, a 28 year old New Yorker who was in need of copywriting work.

Alec’s plan was to play upon the the guilty pleasure of ‘Vanity Searches’ (Googling your own name) and paid for Google PPC ads using the keyword of the name of his targeted big-shot employers. When those employers Googled themselves (go on – we all do….) the ‘sponsored’ result they saw was Alec Brownstein’s pay-per-click Advert, pointing them to his own website.

The clicks on all the ads cost a total of $6 – and he’s now employed. Nice work.

Gain some insight!

It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”?  It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in industry terms, rather than thinking of terms that people actually search for. Continue reading “Gain some insight!”

What is a job search engine? Beyond Google and Yahoo!

Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? Continue reading “What is a job search engine? Beyond Google and Yahoo!”