Just reblogging this fantastic summary from Ben on RecruitingBlogs showing how career sites and job boards may be dragged into the current century with a little thought. Who’d have thought that writing good job descriptions might actually help, eh?
We understand the importance of the Brand – all companies need to keep careful control of how they come across to their audience – and the importance of presenting a good image to your audience – whether clients or candidates – on your website is very high. You only get one chance in many ways.
Visually, your site needs to do the job well, and we must accept that one of the big tools in ‘grabbing’ people is animated, (usually Flash) graphics in some way. There’s no avoiding it… things that ‘move’ tend to work. (Within reason – we’ve all been to sites that are way, way too annoying before!).
The problem is, of course, that Flash is effectively a graphical interface – the words or messages in Flash are not indexed by Google or any search engines. They’re ’empty’ words as far as SEO goes. So does that mean you should be avoiding Flash for your new recruitment website? Well… not really, but you do need to get the balance right. Continue reading “Flash and SEO – understanding the balance and implications.”
If there’s one thing that keeps coming up as a source of frustration, it’s getting low visitor retention rates. As an SEO person, you do all within your power to bring new traffic in tot he site, it seems such a shame to let it go off again! Here’s some tips about generating repeat visits. Continue reading “Keep em coming back”