Alec Brownstein, a 28 year old New Yorker who was in need of copywriting work.

Alec’s plan was to play upon the the guilty pleasure of ‘Vanity Searches’ (Googling your own name) and paid for Google PPC ads using the keyword of the name of his targeted big-shot employers. When those employers Googled themselves (go on – we all do….) the ’sponsored’ result they saw was Alec Brownstein’s pay-per-click Advert, pointing them to his own website.

The clicks on all the ads cost a total of $6 – and he’s now employed. Nice work.

Using social media tools, such as Twitter, for recruitment may no longer be an optional extra. Businesses may have to do it just to stay in the game, notes Jessica Meher, marketing and communications manager at Nashua, US based Akken Inc. that offers hosted software focused on the staffing and recruiting market. (Read Jesica’s full article here )

Meher said while newspapers and job boards are a good way to source candidates, social media provides a new way to engage with potential employees – and it’s free.

Tweeting your jobs is another way of using the site (something we at Reverse Delta are looking into right now, as it happens!). This is already happening all over twitter – such as this Manchester Nursing Jobs link shows.