If you think you’re working hard to get the right candidates in the right posts, think how hard some candidates are working…
Alec Brownstein, a 28 year old New Yorker who was in need of copywriting work.
Alec’s plan was to play upon the the guilty pleasure of ‘Vanity Searches’ (Googling your own name) and paid for Google PPC ads using the keyword of the name of his targeted big-shot employers. When those employers Googled themselves (go on – we all do….) the ‘sponsored’ result they saw was Alec Brownstein’s pay-per-click Advert, pointing them to his own website.
The clicks on all the ads cost a total of $6 – and he’s now employed. Nice work.
Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? Continue reading “What is a job search engine? Beyond Google and Yahoo!”
I know SEO gets a bit of a bashing – especially when it comes to copyrighting. Some people get it sooooo wrong and become obsessed by keyword density. This is one of those ‘small’ factors in SEO that can frighten the heck out of people writing job descriptions, so here are some simple rules… Continue reading “Writing Job Descriptions for search engines”