Recruitment Websites “by design”

One of the common problems we have to overcome is ‘design’ not really being about ‘design’ at all – but being about visual appeal.

I posted this earlier today on the Reverse Delta blog but thought it worth posting here… though I guess I’m preaching to the converted here if you’re reading a blog about Recruitment SEO!

SEO Template for Job Descriptions and Job Details pages

A client’s just asked me for a template to use to write their job descriptions in order to maximise the benefits of SEO.

Not a ‘template’ as such, but some ‘new-starter’ guidelines for SEO copywriting and page architecture for recruitment websites (more…)

What is a job search engine? Beyond Google and Yahoo!

Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? (more…)

Writing Job Descriptions for search engines

I know SEO gets a bit of a bashing – especially when it comes to copyrighting.  Some people get it sooooo wrong and become obsessed by keyword density.  This is one of those ’small’ factors in SEO that can frighten the heck out of people writing job descriptions, so here are some simple rules… (more…)

When Candidates are in Large Supply? More SEO needed!

A chat with my colleague Dave earlier today about the effects the recession is having on SEO for Recruitment Companies.

The Apparent problem: When there’s so many more people in the market looking for jobs, haven’t we achieved our goals, and got more visitors, regsitrations, CVs (i.e. people) to their website?
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The Long Tail of job searches

Here is a great interesting take on the “Long Tail” written by Dustin Woodard, guesting on Hitwise. (more…)

A Tweet in store for innovative online recruiters

Today’s recruiters need a tool that helps recruiters quickly identify the right talent. Twitter, whose traffic in the UK has increased threefold in 2009 already – fits the bill, having moved rapidly into the top 100 UK sites, and seemingly climbing faster still. (more…)

Linked in – the upmarket job board

Interesting article by Robin Goad on Hitwise, about Linked In’s demographics.  Linked In is fast becoming an intelligent way to find employees who are effectively pre-filtered by being members of Linked In in the first place.
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Keep em coming back

If there’s one thing that keeps coming up as a source of frustration, it’s getting low visitor retention rates.  As an SEO person, you do all within your power to bring new traffic in tot he site, it seems such a shame to let it go off again!  Here’s some tips  about generating repeat visits. (more…)

If all else fails…

A lighter moment…. but maybe something that reminds us more of how keen candidates are worth their weight in gold…

A Salford man secured a job by standing at a road junction in Manchester advertising his availability for work on a sandwich board. Jason Fruen had been made redundant five months ago. He spent several hours on two days last week standing at Junction 9 of the M60 near the Trafford Centre in Manchester, before receiving a job offer. (more…)