Optimising Conversion rates

The importance of conversion rate optimisation is derived from the benefits that it has to offer.  It’s normal – (if simplistic) – to assume that your SEO goals for a recruitment website are to gain

• more clients
• more candidates

‘Normal’ – because the old-fashioned and still important addage of getting traffic to your site can only be a good thing – and simplistic because getting people to the site in itself doesn’t do you any good at all.  No-brainer time: It’s what they do when they get there that counts. (more…)

What is a job search engine? Beyond Google and Yahoo!

Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? (more…)

When Candidates are in Large Supply? More SEO needed!

A chat with my colleague Dave earlier today about the effects the recession is having on SEO for Recruitment Companies.

The Apparent problem: When there’s so many more people in the market looking for jobs, haven’t we achieved our goals, and got more visitors, regsitrations, CVs (i.e. people) to their website?
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Go for the goal

Websites have different goals and a single website may have more than one goal.

With recruitment websites, there are some fairly obvious goals and some not so obvious ones. Obvious may be

• Candidate Registration
• Candidate Application
• Client contacting you or posting a job
• Someone filling int he contact form

Less obvious and more subtle goals exist though.  How about signing up for a free resource – like a newsletter, subscription to your RSS feed, signing up for email alerts or SMS alerts.  All of these are ‘conversions’ of one type or another.  Some have immediate and clear ‘value’ whilst others are more subtle, but can be just as valuable in the long term. (more…)