It sounds a simple question, but how important is SEO to your recruitment website? I honestly don’t know. Did you expect me to? How could I possibly know – you haven’t shown me the figures… so I can’t say. Continue reading “Completing the loop: What are you spending your money on?”
The importance of conversion rate optimisation is derived from the benefits that it has to offer. It’s normal – (if simplistic) – to assume that your SEO goals for a recruitment website are to gain
- more clients
- more candidates
‘Normal’ – because the old-fashioned and still important addage of getting traffic to your site can only be a good thing – and simplistic because getting people to the site in itself doesn’t do you any good at all. No-brainer time: It’s what they do when they get there that counts. Continue reading “Optimising Conversion rates”
Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there. But what happens when they discover a ‘new’ search engine? Continue reading “What is a job search engine? Beyond Google and Yahoo!”
A chat with my colleague Dave earlier today about the effects the recession is having on SEO for Recruitment Companies.
The Apparent problem: When there’s so many more people in the market looking for jobs, haven’t we achieved our goals, and got more visitors, regsitrations, CVs (i.e. people) to their website?
Continue reading “When Candidates are in Large Supply? More SEO needed!”
February’s just finished and it was a bad month for reporting on website progress.
That’s possibly what a lot of people may be thinking anyway. One often overlooked fluctuation factor in Month on Month analysis in Web Analytics data is simply the number of days in the month. February is a prime example where you go from 31 days in January to only 28 in February (except leap years) resulting in an apparent 9.7% loss in traffic. Continue reading “Days in the Month and website analytics”
If there’s one thing that keeps coming up as a source of frustration, it’s getting low visitor retention rates. As an SEO person, you do all within your power to bring new traffic in tot he site, it seems such a shame to let it go off again! Here’s some tips about generating repeat visits. Continue reading “Keep em coming back”
Websites have different goals and a single website may have more than one goal.
With recruitment websites, there are some fairly obvious goals and some not so obvious ones. Obvious may be
- Candidate Registration
- Candidate Application
- Client contacting you or posting a job
- Someone filling int he contact form
Less obvious and more subtle goals exist though. How about signing up for a free resource – like a newsletter, subscription to your RSS feed, signing up for email alerts or SMS alerts. All of these are ‘conversions’ of one type or another. Some have immediate and clear ‘value’ whilst others are more subtle, but can be just as valuable in the long term. Continue reading “Go for the goal”