The importance of conversion rate optimisation is derived from the benefits that it has to offer.  It’s normal – (if simplistic) – to assume that your SEO goals for a recruitment website are to gain more clients more candidates ‘Normal’ – because the old-fashioned...

It seems one of the most fundamental things, but do people search for “Jobs”, “Recruitment” or “Vacancies”?  It’s about time we buried this one – so many of my clients come from hardcore recruitment backgrounds and as such can get a bit bogged down in...

Traditional organic SEO means (to put things simply) focus on mainly Google (organic) results and, if you have time, Yahoo (organic) results. It’s no wonder – if someone wants to find something on the web, we all know where people go first – it makes sense to focus your resources there....

According to many sources, the optimal character length (including spaces) is 68. That is the number of characters Google will display in its SERPs (see below), and any keyword after the 68th character is cut off and I am starting to believe that it is either disregarded or given less weighting in keyword...

I know SEO gets a bit of a bashing – especially when it comes to copyrighting.  Some people get it sooooo wrong and become obsessed by keyword density.  This is one of those ‘small’ factors in SEO that can frighten the heck out of people writing job descriptions, so here are some...

A chat with my colleague Dave earlier today about the effects the recession is having on SEO for Recruitment Companies. The Apparent problem: When there’s so many more people in the market looking for jobs, haven’t we achieved our goals, and got more visitors, regsitrations, CVs (i.e. people)...

February’s just finished and it was a bad month for reporting on website progress. That’s possibly what a lot of people may be thinking anyway. One often overlooked fluctuation factor in Month on Month analysis in Web Analytics data is simply the number of days in the month. February is...

Here is a great interesting take on the “Long Tail” written by Dustin Woodard, guesting on Hitwise.